We all saw how the year 2016 paved way to new platforms and new marketing innovations. At the start of this year, it will be interesting to see how the marketing landscape is going to shape-up. As predicted by pundits and gurus of the industry this year is going to witness a steep rise in brands and agencies looking at influencer marketing to reach the desired audience. By now all of you must have heard or experienced what influencer marketing is. Here are top ten reasons why it’s a must to reach your target audience:
1. It’s human nature
We all have made decisions that are influenced by people who we look up to or in the current social media terms “follow”. According to a research done by Twitter 40% of twitter users have made a purchase as a result of an influencer. The influencers this according to the research influence 49% of people, which is only second best to friends at 56%.
2.It is personal
How many of us really look at television ads and make purchase decisions? The probability is less likely. The world of social media has shown us how personal advertising can be, it is the same for influencer campaigns as well. Interest based influencer campaigns enable personalized campaigns that touch the interest points of the end user
3. Evolved audience
Today’s audiences are smarter than we assume them to be. They can know it’s an advertisement when they spot one. Advertisements are considered as intrusive and the audiences have found ways to block these intrusions.
4. Influencers are everyday people
Audience connect with the influencers are a lot higher compared to television or cinema celebrities because they are one among us. They are common people just like us.
5. Great story telling
Influencer campaigns are a great way to create compelling stories for brands. This makes it relatable and easily consumable content for the end user. It also provides an opportunity for brands to reach a wider audience and to break through the clutter by creating fun and engaging content.
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