We have noticed that some of the predictions for the year 2016 have taken off in a big way while some are yet to scratch the surface. Nevertheless, it becomes important for a brand manager to be aware of what the industry predictions are. Some of the predictions are still the same as last year. So what’s in store for 2017?
1. Rise of the micro influencer
Running an influencer campaign can be a bit tricky. Recognized influencers have their own rates and there is no “industry standard” so to speak. As the demand graphs are upward the lower level of influencers with less recognition is on the rise.
2. Influencer celebrity management
Always wanted to manage celebrities for a living but couldn’t make it happen? This could be the year for you. As the number of “social celebrities” is ever increasing there is a need for management of these celebrities.
3. More budget on influencer campaigns
According to emarketer revenue on infuencer marketing was about $ 570 million on Instagram alone. Although there are no validated industry projections the overall size of the industry is predicted to be a multi-billion industry. (hyperlink https://www.emarketer.com/Article/Marketers-Boost-Influencer-Budgets-2017/1014845)
4. Need for more Influencer marketing campaign planners
The industry is adapting to the influencer ecosystem. Only a few brands and influencer marketing agencies around the globe are able to make sense of influencer led campaigns. This creates a great opportunity for influencer marketing campaign planners to fill the void in the industry.
5. Multiple payment models
Brands are experimenting with different ways to gratify the influencers.There are different payment models. Money is not the only mode of payment. Certain brands use barter deals to gratify the influencers. For instance, The new collection of an apparel brand is shipped to the influencer for free in exchange for them to review the new collection.
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