We have noticed that some of the predictions for the year 2016 have taken off in a big way while some are yet to scratch the surface. Nevertheless, it becomes important for a brand manager to be aware of what the industry predictions are. Some of the predictions are still the same as last year. So what’s in store for 2017?
1. Rise of the micro influencer
Running an influencer campaign can be a bit tricky. Recognized influencers have their own rates and there is no “industry standard” so to speak. As the demand graphs are upward the lower level of influencers with less recognition is on the rise.
2. Influencer celebrity management
Always wanted to manage celebrities for a living but couldn’t make it happen? This could be the year for you. As the number of “social celebrities” is ever increasing there is a need for management of these celebrities.
3. More budget on influencer campaigns
According to emarketer revenue on infuencer marketing was about $ 570 million on Instagram alone. Although there are no validated industry projections the overall size of the industry is predicted to be a multi-billion industry. (hyperlink https://www.emarketer.com/Article/Marketers-Boost-Influencer-Budgets-2017/1014845)
4. Need for more Influencer marketing campaign planners
The industry is adapting to the influencer ecosystem. Only a few brands and influencer marketing agencies around the globe are able to make sense of influencer led campaigns. This creates a great opportunity for influencer marketing campaign planners to fill the void in the industry.
5. Multiple payment models
Brands are experimenting with different ways to gratify the influencers.There are different payment models. Money is not the only mode of payment. Certain brands use barter deals to gratify the influencers. For instance, The new collection of an apparel brand is shipped to the influencer for free in exchange for them to review the new collection.
You may be interested
How much do Brands Spend on Influencer Marketingadmin - Sep 07, 2017
A new survey has revealed how much, Brand and marketing Professionals plan to spend on influencer marketing over the next 12 months, with nine per cent expecting to fork out more than £100,000 over the next year
Five Things to Make Your Influencer Marketing Campaigns a Successadmin - Feb 16, 2017
As influencer campaign planner it is without any doubt that the right set of influencers can get you the desired…
3 Influencer Marketing Trends That Will Lead You to Successadmin - Feb 14, 2017
The demand of Influencer marketing has increased more than tenfold in just past 3 years. Brands are now identifying and…