Influence is the defined as the power to have an effect on people or to affect or change how someone behaves or thinks. In simple terms and in the online world influence is the ability to affect the decisions. You are constantly hearing about “influencer marketing”, “social media celebrities” or you have probably read in the news about YouTube star PewDiePie making $15 million and you are wondering what’s this all about? Do I stand a chance? Am I an influencer? Let’s find out!
1. You love social media
This has got to be on top of the list. Social media is what you live for; you breath social media and you are always on it. You may love sharing opinions on Facebook, sending out tweets, making videos on YouTube or sharing an update on SnapChat or all of the above for fun. In any industry numbers speak volumes, it is the same for this as well.
2 You are popular on social media
Your Facebook updates get a lot of attention or your Tweets have a lot of likes and re-tweets or your videos get a lot of views. What you share is being re-shared and people love it. Your friends always look to you for suggestions. Added to this you have good following on various social media platforms. You are popular.You are a domain expert
3. You are a domain expert
Let’s assume you are a fitness enthusiast and love working out to keep yourself fit. You are well versed with fitness regimes, diets, and supplements and so on, this means you are more likely to be a domain expert. This is true to any domain, be it fashion, gaming, lifestyle, food etc.
Let’s hope you are probably sharing your fitness goals, tips and tricks, dos and don’ts already on social media. If not it’s high time to start!
If you think that you fit the bill you are an influencer. There are a lot of brands that would want to work with you to promote their products for a lot of money. You could be the next social media celebrity.
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